I.
Cold Vault Set
What you get
- 2–4 facings per flavor, single cans
- Branded shelf strips + door cling
- Suggested opening: 10 cases
- Merch next to the top-seller, not the bottom shelf
Best for: every store, day one
For retailers & distributors
Put Reckin in Your
Store.
Energy is the hottest door in your cooler — and the blue-collar shopper filling your store every morning doesn't have a brand that's his yet. Reckin is that brand: better margin than the category norm, a starter set that fits one shelf, and marketing that drives your zip code to your register.
~50% Retailer Margin*5-Case MinimumFree POS KitNet-30 Available
The category math
Energy Is Carrying Your Cooler.
Don't take our word for it — here's what the industry trackers say about the energy category in convenience retail right now:
+10%
C-Store Dollar Growth
Energy drink dollar sales, year ending Dec 2025 — a $16B+ channel category (Circana)
2.4%
Of ALL C-Store Sales
Energy's share of total c-store sales — an all-time high, up from 1.3% in 2019 (Datassential)
#2
Beverage Segment in America
$24.8B in annual sales — second only to regular soda, which is flat (Goldman Sachs / NielsenIQ)
~⅓
Of Packaged Bev Sales
Nearly a third of c-store packaged beverage dollars come from the energy set (industry data)
Retailers have historically pulled ~40% margins on energy versus ~30% on soda — and Reckin's wholesale structure is built to beat the category norm, not match it.
Your door, your math
What One Facing Set Pays You
Straightforward unit economics — no slotting games, no rebate maze. Slide your daily volume and see the month.
Unit Economics*
Wholesale cost per can$1.75
Wholesale case (12 cans)$21.00
Suggested retail per can$3.49–$3.99
Your margin per can @ $3.49$1.74
Your margin≈ 50%
Profit per case sold through$20.88
*Mockup pricing for review — final wholesale sheet with freight terms provided on account approval.
Profit Per Door
Drag to your store's daily energy volume for Reckin's set:
30
Cases / month
$635
Profit / month / door
$1,273
Register revenue / mo
$7,617
Profit / year / door
Assumes $3.49 SRP at mockup wholesale cost. One case a day ≈ $625/month in margin from about 30 inches of shelf.
Why it moves
Built for the Shopper Already in Your Store
I.
Your Customer, Unclaimed
Tradesmen, ranchers, and oilfield hands are your 5–7am rush — and every energy brand in your vault is talking to gamers and gym rats instead. Reckin is theirs.
II.
A Daily-Habit SKU
This isn't an impulse novelty — it's a clock-in ritual. The same hands, every morning, five to six days a week. Repeat velocity is the whole model.
III.
We Bring Receipts
Our store-request map logs demand by zip code. Ask us for your zip's numbers — you'll know it sells before the first case lands.
IV.
We Send the Traffic
Every new door gets pinned on our store locator and announced to every fan who requested Reckin near you — plus creator content pushing local pickup.
Pick your placements
Four Ways to Stock It
Order any mix. Every option ships display-ready with POS materials in the box — no assembly headaches, no missing shelf strips.
II.
Counter Rack
What you get
- Gravity-feed rack, holds 24 cans
- Lives at the register — pure impulse
- Free rack with any 5+ case order
- Pairs with morning coffee traffic
Best for: fuel stops & high ring counts
III.
Floor Shipper
What you get
- Corrugate display, holds 24–48 cases
- Case-stack pricing for volume moves
- Built for paydays, rodeo weekends & hunting season
- Ships pre-packed — cut the straps, done
Best for: feed stores & travel centers
IV.
Branded Cooler
What you get
- Free Reckin cooler for standing orders of 25+ cases/mo
- Prime-position secondary placement
- We maintain it, you ring it
- The Best Look for conversion
Best for: your highest-volume doors
Every new door getsThe Launch Kit
We don't drop pallets and disappear. Every account opens with the full kit — because your sell-through is our reorder.
- ★POS PackagePosters, static clings, shelf strips, and a stack of koozies for your counter — free in the first shipment.
- ★Local Launch BlastWe email every fan who requested Reckin in your zip and pin your store on our locator map the day you stock.
- ★60-Day Sell-Through PromiseIf the opening set hasn't moved in 60 days, we swap flavors or credit it. You don't eat dead inventory — period.*
- ★Reorders by TextOne rep, one number. Text your reorder before lunch, it ships that week. No portals, no phone trees.
10 Cases
Opening minimum
$199
10-case starter set + POS kit*
Net-30
On credit approval
Liftgate Delivery
On pallet orders
$3.49–3.99
Suggested retail
DSD & beverage wholesalers
Distributors: Territories Are Open.
Route-ready margins, display-ready cases, and a brand that generates its own pull-through — founder-led content, a creator network, and zip-level demand data your reps can sell with. If you run routes through truck stops, feed stores, and C-stores in Texas and the surrounding states, let's talk exclusivity.
Open an account
Wholesale Application
Two minutes. We respond within one business day with your price sheet and first-order options.
Straight answers
Retailer Questions, Answered
Suggested retail is $3.49–$3.99 a can. At mockup wholesale pricing that's roughly a 50% margin at $3.49 — ahead of the ~40% the energy category has historically paid retailers. Your final sheet comes with account approval.
6 cases. Most stores start with the 10-case starter set — all three flavors, shelf strips, door cling, and the POS kit in one box at intro pricing.
The 60-day sell-through promise: if your opening set hasn't moved in 60 days, we swap flavors or credit it. We'd rather earn the shelf than rent it.
Three ways: your store gets pinned on our locator map, we email every fan who's requested Reckin in your zip the day you stock, and our creator network pushes local-pickup content.
Yes. Tell us who runs your routes and we'll work the paperwork on our side. And if you ARE a distributor — territories in Texas and surrounding states are open. Apply with the Distributor/DSD business type.